CLIENT
Virgin Mobile USA.
PRODUCTION CO.
Minder, New York.
(Company was recently renamed Supply & Demand.)
Tony Kaye, director/DP; Kent Eby and Tim Case, executive producers; Dana Garman, line producer. Shot on location in New York.
AGENCY
Fallon, New York.
Ari Merkin, creative director; Rob Baird, art director; Allon Tatarka and Scott Cooney, copywriters; John Cline, executive producer; Shannon Barnes, associate producer.
EDITORIAL
Cosmo Street Editorial, New York.
Tom Scherma, editor; Laurence Young, assistant editor; Maura Woodward, executive producer; Amy Febinger, producer.
POST
Company 3, New York.
Victor Mulholland, colorist.
VISUAL EFFECTS
R!OT Manhattan.
Randie Swanberg and Julie Watkins, Inferno artists; Luis Ribeiro, executive producer.
AUDIO POST
audioEngine, New York.
Bob Giammarco and Rex Recker, mixers.
THE SPOTS
Six :30s—"Nicole," "Nat," "Omo," "Ben," "Juka" and "Ivan"—feature people on the streets of New York in the buff, delivering personal love messages to their significant others while offering Virgin Mobile cell phones as a gift.
Spots broke in December.