CLIENT
DirecTV/Blockbuster Pay-Per-View.
PRODUCTION CO.
Bob Industries, bicoastal.
Chris Hooper, director; Neil Shapiro, DP; T.K. Knowles, Chuck Ryant and John O’Grady, executive producers; Karen Rohrbacher, producer. Shot at Universal Studios, Universal City, Calif.
AGENCY
Deutsch LA.
Eric Hirshberg, managing partner/executive creative director; Eric Springer, senior VP/associate creative director/copywriter; Michael Kadin, VP/associate creative director/art director; Michael Bryce, senior VP/associate creative director/art director; Mark Musto, senior VP/associate creative director/copywriter; Candace Bowes, senior producer; Sebastian Keith, assistant producer.
STOCK FOOTAGE
Paramount Studios.
Columbia Pictures.
Universal Studios.
EDITORIAL
Mad River Post, Santa Monica.
Lucas Eskin, editor; Gary Ward, executive producer; Ann Kirk, producer.
POST/VISUAL EFFECTS
R!OT, Santa Monica.
Bob Festa, colorist; Verdi Sevenhuysen, VFX on-set supervisor/compositor/ online editor, "Airplane!" and "Karate Kid"; Stefano Trivelli, compositor/online editor, "Animal House"; D. Todd Davidovich, VFX producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer.
RavensWork, Venice, Calif.
Robert Feist, mixer (pay-per-view segments).
MUSIC
Admusic, Santa Monica.
John Adair, composer/arranger.
SOUND DESIGN
Audio Lounge Sound Design + Music, Santa Monica.
Jon Klok, sound designer.
THE SPOTS
Three :30s tout DirecTV’s Blockbuster Pay-Per-View movie service. The ads feature familiar faces in scenes from well-known films, who stop in the midst of a scene to ask the viewer questions. In "Airplane!," Leslie Nielsen turns to the camera to query why we’re watching a movie in which we already know all the dialogue, when there are lots of other films to check out. In "Karate Kid," Pat Morita stops in the midst of instructing Ralph Macchio to state that viewers should be karate experts by now, suggesting that we look for something new. And in "Animal House," the woman that John Belushi’s "Bluto" peeps at through her bedroom window scolds viewers for watching the same movie 20 times, wondering why we aren’t using the DirecTV service.
Spots broke in late September.