CLIENT
DaimlerChrysler/Jeep Liberty Renegade.
PRODUCTION CO.
Flying Tiger Films, Santa Monica.
Henrik Hansen, director/DP; Lance O’Connor, executive producer/producer. Shot on location in Kulusuk, Greenland, and Reykjavik, Iceland.
AGENCY
BBDO Detroit, Troy, Mich.
Bill Morden, vice chairman/chief creative officer/executive creative director; Robin Chrumka, creative director; Mike Stocker, creative director/art director; Tom Topolewski, copywriter; Tom Hildebrand, producer.
EDITORIAL
Inside/Out, Santa Monica.
Igor Kovalik, editor; Melissa Shea, assistant editor.
POST
R!OT, Santa Monica.
Claus Hansen, Inferno artist
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
AUDIO POST
Gold Sound, Southfield, Mich.
Grant Castleberry, mixer/engineer.
SOUND DESIGN
TVM, Venice, Calif.
Tai Vare, sound designer.
THE SPOT
In "Seal Pup" (:30), a Jeep Liberty Renegade makes its way across a frozen landscape. The vehicle comes to a halt near a spot where a seal pup lies on the ice. The driver exits the SUV and heads toward the animal, holding a pole topped by a narrow blade. Standing over the pup, the man raises the pole and he makes a quick thrust downward. It is then revealed that the man made an opening in the ice to free the pup’s mother which was trapped below.
Spot broke Sept. 14.