Ross Phernetton is rejoining the Proximity network as sr. VP, executive creative director of Barefoot Proximity in Cincinnati. Phernetton was previously creative director at BBDO and Proximity Minneapolis. In his new position, he will have responsibility for the agency’s creative output.
Phernetton spent nearly 15 years at BBDO and Proximity Minneapolis, working on brands such as Hormel, Aviva Life Insurance and the Minnesota Vikings. He won a Gold Effie for his campaign for Formica. In August 2013, he joined the management team of Staff, a startup within the Samsung Accelerator.
Phernetton starts at Barefoot Proximity on November 15.
Proximity is a global digital, direct and CRM network with 67 offices, in 50+ countries and over 2,500 staff. Proximity is aligned to BBDO and part of Omnicom Group Inc.