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    Ross Hopman named EP/head of commercial music production at duotone

    By SHOOTUpdated:No Comments548 Views

    Ross Hopman has joined music house duotone audio group as executive producer/head of commercial music production. He comes over after eight years at JSM where he produced music for such brands as Google, Gillette, Major League Baseball, Coke, Hershey’s and Comcast. Projects he’s worked on have garnered honors from the AMP Awards, AICP Show and the AICE Awards, among other competitions.

    David Leinheardt, duotone’s managing director, said of Hopman, “His musical instincts and industry reputation will make him an invaluable addition to our commercial production endeavors.

    As a performing musician, Hopman has shared the stage with such acts as the Alternate Routes, Sister Hazel, Ari Hest, Ernie Halter, Toby Lightman and Gavin Degraw. From bluegrass to soul, pop to rock & roll, Hopman has been a part of various musical acts. Currently he is half of the dark folk duo Civil Brother, along with creative partner Jordan Leib (of Fangs and Back Light Smoke) who just released their debut self-titled album.

    Recent work from duotone includes a new “Play with Oreo” ad, the heartfelt “Love This Life” commercial for Chobani featuring Eef Barzelay (Clem Snide), and music for Younger, the new Darren Star series on TV Land.

    Tags:duotone audio group

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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