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    Rosie Bardales Upped To CCO of BETC London; Nathanael Potter Named Creative Director

    By SHOOTUpdated:No Comments2639 Views
    Nathanael Potter (l) and Rosie Bardales
    LONDON --

    BETC London has promoted Rosie Bardales to chief creative officer and hired Nathanael Potter as creative director. The moves come as the agency moves to a bigger space in Shoreditch, as further growth is expected. 

    Bardales first joined BETC London as executive creative director in 2014. Before that, she was creative director at Wieden+Kennedy Amsterdam where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup. Bardales has also worked for BBH London, Mother London, and Cliff Freeman and Partners, New York, spanning such brands as Britvic, ITV, Coca-Cola, PG Tips and SABMiller Global. She now serves as part of BETC London’s management team, alongside chief strategy officer Russell Davies and managing director Andrew Kay.

    Meanwhile, after working six months with the agency on the Rimmel London account, Nathanael Potter becomes a full-time creative director at BETC London. He brings over 20 years of experience in design, curation and creative direction, having worked at companies such as MRM, U-Dox, Factory Design Labs and The Sunday Times. His portfolio includes campaigns for brands such as adidas Originals, Vans, Reebok, Ralph Lauren, Lexus, MasterCard and The North Face.

    “Nat shares our passion for craftsmanship and pop culture. Just watch our latest Rimmel music video and you’ll get what I mean. It’s been absolutely amazing to work with him over the past few months. I’m very glad to welcome him as a full-time member of the team.” said Bardales.

    Category:News
    Tags:BETC LondonNathanael PotterRosie Bardales



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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