BETC London has promoted Rosie Bardales to chief creative officer and hired Nathanael Potter as creative director. The moves come as the agency moves to a bigger space in Shoreditch, as further growth is expected.
Bardales first joined BETC London as executive creative director in 2014. Before that, she was creative director at Wieden+Kennedy Amsterdam where she led the integrated launch for Levi’s Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 World Cup. Bardales has also worked for BBH London, Mother London, and Cliff Freeman and Partners, New York, spanning such brands as Britvic, ITV, Coca-Cola, PG Tips and SABMiller Global. She now serves as part of BETC London’s management team, alongside chief strategy officer Russell Davies and managing director Andrew Kay.
Meanwhile, after working six months with the agency on the Rimmel London account, Nathanael Potter becomes a full-time creative director at BETC London. He brings over 20 years of experience in design, curation and creative direction, having worked at companies such as MRM, U-Dox, Factory Design Labs and The Sunday Times. His portfolio includes campaigns for brands such as adidas Originals, Vans, Reebok, Ralph Lauren, Lexus, MasterCard and The North Face.
“Nat shares our passion for craftsmanship and pop culture. Just watch our latest Rimmel music video and you’ll get what I mean. It’s been absolutely amazing to work with him over the past few months. I’m very glad to welcome him as a full-time member of the team.” said Bardales.
