Rosco, a manufacturer of lighting solutions for the entertainment industry, has acquired LED specialist DMG Lumière. The deal represents a “win-win” situation for customers of both companies, as well as the businesses themselves, through increased customer-driven innovation, expanded global product support capabilities and greater in-house expertise. Rosco will incorporate DMG Lumière’s technology and talent to further develop its LED lighting product range, while DMG Lumière will benefit from Rosco’s established international sales and marketing, distribution and customer service. It means that customers will now be able to easily access both companies’ products worldwide.
DMG Lumière was founded by the de Montgrand brothers; Mathieu, Nils and Jean, and their partner Nicolas Goerg. The partners include an LED lighting developer, a gaffer and a cinematographer; together creating a team who are perfectly suited to develop customer-driven LED solutions for film production and broadcast lighting. The versatile Switch range is recognized for its impressive power to size and weight ratio, making it ideal for use in filmmaking where lighting tools need to be as mobile, robust and power-efficient as possible. This acquisition will make it easier for customers to access the Switch range of LED lights, leveraging Rosco’s established worldwide distribution channels, as well as giving them greater access to Rosco’s comprehensive support network.
Since its start in Lyon, France in 2014, DMG Lumière has experienced great success and grown quickly. Recent business highlights include its SL1 Switch LED panels being used to light Luc Besson’s Valerian and the City of a Thousand Planets and Ken Loach’s BAFTA-winning I, Daniel Blake.
“DMG Lumière is the perfect partner as we look to grow our business, and we’re delighted to welcome them into the Rosco family,” said Rosco CEO Mark Engel. “With both companies focusing on delivering customer-driven solutions, we share similar values in terms of a dedication to innovation, a passion for encouraging our customers’ creativity and a commitment to support and develop our talented people. The chemistry between the two businesses was evident as soon as we met, and by combining our expertise, vision and technology, we will be able to offer our customers a wider, specialized range of LED lighting to better bring their creative visions to life.”
DMG Lumière’s general manager Nils de Montgrand added: “This is a very proud moment for our business, and it gives us a great opportunity to move forward quickly and further develop the advantages that our LED technology can bring to lighting film and television sets. Rosco has been a world leader in color and lighting for more than a century, and we have total admiration for its history, brand and market position. It’s rare to find a partner that has such a similar ethos when it comes to technology, developing products that solve customers’ needs and cultivating its people.”
Both Rosco and DMG Lumière will be showcasing the latest LED technology at IBC2017 in Amsterdam from Sept. 15-19. Rosco will be exhibiting on booth 12.E45 and DMG Lumière on booth 12.A40.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More