CLIENT
Toyota Cresta.
PRODUCTION CO.
ROR, Burbank, Calif. Ken Wiatrak, director/cameraman; Misato Shinohara, executive producer; Brian Rogers, line producer; Neil Allen, production supervisor. Shot at Universal Studios, Universal City, Calif.
AGENCY
Dentsu Inc., Tokyo. Ichiro Kamata, creative director; Toshihiro Miyashita, associate creative director.
EDITORIAL
HMA Video, Burbank. Rob Kirsner, freelance editor.
POST
Rainmaker/Los Angeles, Burbank. Kelly Scott, online editor. POP Television, Santa Monica. Wayne Smith, colorist.
AUDIO POST/MUSIC
HUM Music+Sound Design, Santa Monica. Rob Hart and Aaron Kaplan, mixers; Jeff Koz, composer.
THE SPOT
In the :30 "Toyota Cresta," a man casually reads the morning paper while a city street becomes a motion blur of activity. After sharing a moment with an older gentleman, he drives away in his new Toyota Cresta.
Spot broke in December.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More