Michelle Czukar has joined Toronto-based Rooster Post Production as sr. editor. She has cut spots for Canadian brands such as HBC, Bell, SickKids and Air Canada.
Czukar was recognized by the One Show in the craft editing category for her editorial contribution to SickKids’ “Better Tomorrows” for JWT Toronto, directed by Mark Zibert. Her international awards also include a Gold Lion for agency Zig and Unilever brand Vim for “Prison Visitor.”
This year, Czukar moved into the world of 360-degree filmmaking as the editor on director Drew Lightfoot’s Horizon, an immersive film that will travel Canada as part of the country’s 150th anniversary celebrations.
Czukar joins Rooster following a successful long-time partnership at Toronto editorial shop Panic & Bob. She began her career editing music videos has collaborated with renowned director Floria Sigismondi on a wide range of projects, from videos for Marilyn Manson, Tricky, The Cure and the legendary David Bowie to the short film Pneuma.
Other directors Czukar regularly collaborates with include Adhoc Content’s Chris Sargent, Skin and Bones’ director Zibert and Soft Citizen’s The Perlorian Brothers.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More