Register

    Ronny Northrop named exec creative director at Y&R California

    By SHOOTUpdated:No Comments532 Views
    SAN FRANCISCO --

    Ronny Northrop has been appointed executive creative director of Y&R California. Based in San Francisco, Northrop will play an integral role in the creative product of the agency, leading creative teams and directing Y&R California’s new creativity and innovation lab, dubbed “Wrestling Club.” He reports directly to chief creative officer Mimi Cook.

    Northrop started his career as a copywriter at Crispin Porter + Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic, among others. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, the latter of which he helped the agency to secure as a client. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Hacking Autism has been picked up by Autism Speaks and is now the organization’s largest initiative to date globally. Between Goodby and Y&R, Northrop freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny.

    Northrop’s work has been awarded by numerous industry shows, including a handful of Gold Cyber Lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards.
     

    Tags:Ronny NorthropY&R



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

    MySHOOT Profiles


    Add A Comment