Fernanda Romano has joined Euro RSCG Worldwide as global creative director, digital and experiential, a newly created position. Romano will work across all of the network’s global clients and collaborate with the creative departments of Euro RSCG offices around the world. She will be based in London initially, and will relocate later this year to Madrid to launch a global start-up for the agency that will coordinate efforts across all disciplines and geographies.
Romano will report to David Jones, global CEO of Euro RSCG Worldwide, and will work closely with Pete Zillig, president of global brands, and Matt Atkinson, global CEO of Euro RSCG 4D.
Previously, Romano served as global executive creative director on Nokia and creative director at JWT London, overseeing such clients as Unilever, Cadbury and Diageo. As exec creative director at Lowe New York from 2005 to ’07, Romano led campaigns that were shortlisted at Cannes for Cyber and Design for three consecutive years, received medals at the New York Festivals and was awarded an Innovation in Media award for the documentary, Music Recommenders. In July 2007, she relocated to Spain to serve as global creative director at Lola, Lowe Madrid, where she led the winning pitch for the global Unilever ice cream business.
From ’02 to ’05, Romano rose to the level of director of other media and special projects for Brazil’s DM9DDB, where she drove creative integration between all mediums for the agency’s clients and helped the shop garner unprecedented honors, including 10 Cannes CyberLions and the Interactive Agency of the Year honor. A native of São Paulo, Brazil, she started her career at several Internet companies such as Parlo.com, Starmedia, Tantofaz.net (Loquesea Inc.) and iBest.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More