At NAB from April 13-16, Rohde & Schwarz DVS will be demonstrating how TV studios can efficiently realize production workflows in 4K–from ingest to studio playout–with the help of the ingest and production server R&S VENICE 4K. NAB visitors will be able to experience a 4K studio production workflow with R&S VENICE at booth SL1105.
With the launch of the new R&S VENICE 4K server, which gets its preview at NAB 2015, Rohde & Schwarz DVS is meeting the increasing demand for production of 4K content. The ingest and production server enables TV studios to set up file-based studio production workflows in 4K which resemble HD workflows in their simplicity. R&S VENICE 4K allows direct recording in 4K without any time-consuming stitching processes. The material is synchronously converted to HD-SDI and saved as a file. This parallel generation of both HD and 4K content provides TV studios with a feasible transition option until content is broadcast entirely in 4K.
With its ingest and production server, Rohde & Schwarz DVS is laying a solid foundation for successful 4K production and helping broadcasters meet today’s challenges. On the one hand they want to meet their customers’ demands for 4K content while at the same time producing content fast and economically–without having to settle on any specific workflow requirements. Here, the multi-format capability of R&S VENICE 4K comes into its own: It offers production freedom as workflows can easily and flexibly be adjusted to meet changing needs. Since external storage solutions can be addressed directly without any gateway hardware, R&S VENICE 4K creates the ideal opportunity for workflows to be as fast as in HD production.
Timo Klages, product manager broadcast solutions at Rohde & Schwarz DVS, stated, “It is and will remain our primary goal to set new studio-production standards with our ingest and production server VENICE. Never before has 4K production been as easy as with VENICE 4K. The ingest and production server is a tremendous help to broadcasters, enabling them to migrate to 4K production without them having to completely reorganize their workflows.”