DJI, specialists in civilian drones and aerial imaging technology, has appointed Roger Luo, previously VP of operations, as president of the company. Luo’s role will focus on developing DJI’s business internationally in markets that have seen a significant increase in demand for innovative drone and camera applications.
“DJI now has over 11,000 staff worldwide, with offices in 17 cities around the world. As we continue to expand our global footprint, we need to strengthen our management in the area of operations,” said Frank Wang, DJI’s founder and CEO. “The move will also enable us to gain a deeper understanding of our growing customer base and build stronger relationships with our dealers and partners. Roger has stood out in his executive management skills and holds a track record in operational excellence. Since joining DJI in 2015, Roger’s leadership has improved the overall capabilities of DJI to lead the aerial imaging industry.”
For the past two years, Luo has overseen procurement, production and logistics. In this role, he has expanded DJI’s competencies in keeping pace with the growing market requirements for its technology. He has been driving innovation, including adding new layers of automation.
Luo’s work experience spans multiple software and hardware engineering and product management roles for companies including Apple, Foxconn and Siemens. At InnoLux and the BenQ Corporation, his responsibilities included product management, global marketing strategy, procurement, sales and after-sales. Luo holds a Bachelor’s Degree in Engineering from National Taiwan University and a Master’s Degree in Computer Engineering from Santa Clara University, California.
Wang will continue to oversee DJI’s product development to boost the potential of the full range of commercial, governmental, scientific, artistic, research and recreational applications.
Future Craft Launches Under The Aegis of EP Johnny Parker; Shop Forges Alliance With U.K.’s OB42
Executive producer Johnny Parker has launched Future Craft, a content production studio which opens with a directorial roster that includes Brennan Stasiewicz, Henry Mason, We the Grimshaws, Kai Kurve, Sune Sorensen, Tim Hamilton, Jennifer Roberts, Little Village, Marcus Lundin, and Shaunoh Wilson.
Parker had been at the helm of production company Hey Baby which after eight years in business has been reimagined as Future Craft, with an expansion into branded content including long-from, experiential and photography alongside and integrated with advertising campaigns. Central to this evolution is Future Craft’s partnership with OB42, a U.K. production shop headed by the sr. management team of Otis Bell and Clancie Brennan. Via their strategic alliance, Future Craft and OB42 will share talent resources and develop projects for both the U.S. and Europe.
Parker said, “Future Craft was built on creating a home for some of the most talented creatives in the industry. Forthcoming global partnerships will redefine the lines between commercial and entertainment storytelling. I can’t wait to usher Future Craft into the here and now.”
OB42’s managing director Brennan said, “Johnny’s reputation in the industry came highly recommended to Otis and I, and we are thrilled to share the same vision. Future Craft’s roster complements our strategy for pursuing more narrative led advertising while leaning into more emotional and human campaigns that resonate with a wider audience. We have already collaborated on numerous productions and look forward to many more.”
Future Craft’s strategic alliance with OB42 and its parent company 42 fosters cross-pollination between advertising and branded entertainment, with a widened talent pool for... Read More