Rodeo Show has added filmmaker, writer and producer Jose Terán to its directorial roster for his first U.S. commercial representation. A native of Mexico City, Terán brings an international perspective to his directing and storytelling style. He established his roots in advertising early on, working at agencies such as TBWA and Energy BBDO Chicago. As a director, he has helmed projects for clients including Apple, AT&T, Adidas, Nestlé, AT&T and Pepsico. He has written numerous scripts for film and TV, producing over 40 commercials as well as two short films: Renacimiento and 72 Horas.
Over the years, Terán has deliberately curated his creative vision and directing style through a global lens, taking advantage of the remote nature of the industry to expose himself to a dynamic cross-section of places, cultures and people.
Raphael Leopold, executive producer of Venice, Calif.-based Rodeo Show, said, “Jose has a natural ability for telling stories that are grounded in humanity, despite the genre. He’s established himself as a powerful talent across the globe and I’m really excited to work with him to bring his international perspective to the U.S..”
Terán added, “I’m constantly seeking new methods, new experiences and new people to collaborate with to keep my work inspired and fresh. Raphael has a refreshingly open and honest approach, which I think is essential to be able to navigate our rapidly shifting industry. I’m excited to collaborate with him to expand my approach into the U.S. market.”
Terán graduated from the Virginia Commonwealth University’s Brandcenter with a Masters in mass communication and an emphasis in creative writing. Following graduation, he continued to hone his craft, attending several creative writing courses in London’s Central Saint Martins College of Art and Design. He spent four years as CEO of Garage Films Mexico, gaining a stronghold on both the business and production sides. He’s brought his experience across the agency and production worlds to directing full time, fusing creative vision with brand marketing goals.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More