Butler, Shine, Stern and Partners (BSSP) has hired Robyn Tenenbaum to serve as creative director. Tenenbaum will lead the agency ensemble working with Blue Shield of California (BSC) in developing impactful work for the healthcare provider. Based in Portland, Ore., Tenenbaum will report to group creative directors Sinan Dagli and Nicole Michels McDonagh and serve on the creative leadership team.
A Texan turned Chicagoan turned Coloradoan turned Pacific Northwesterner, Tenenbaum has worked at agencies across the country. Most recently, she served as the associate creative director at R/GA, where her work for Nike garnered multiple One Show and Webby wins and Clios shortlists. Prior to R/GA, she served as an associate creative director at Crispin Porter + Bogusky, working on Domino’s and Infiniti. Tenenbaum was also a Cannes Young Lions winner in 2014 and 2018.
Dagli said of Tenenbaum, “Her addition marks a deepening of our creative bench and she brings strong female creative leadership experience–developing culturally relevant and empowering work as seen by her past campaigns for Nike. I look forward to seeing how her creative acumen moves the needle for our clients.”
Tenenbaum stated, “I’ve always admired BSSP as an agency and the work they put out into the world. As I learned more, I increasingly became drawn to the mid-sized, indie culture; it felt really tight knit and familial. I look forward to forging new relationships at BSSP and creating culturally significant work for Blue Shield of California that touches people’s lives, especially creative that stands for women’s empowerment.”
