CP+B LA has promoted Robin Fitzgerald to VP, executive creative director. In her new role, Fitzgerald will lead the global creative for PayPal–which she has recently seen through their first-ever UK Christmas campaign and Super Bowl spot–as well as other accounts.
Since 2010, Fitzgerald has acted as VP/creative director at CP+B LA, having led creative for Old Navy, Vitaminwater, Applebee’s, A.1. and Grey Poupon. With the launch of the Cannes Lions-winning “Society of Good Taste” for Grey Poupon, Fitzgerald helped the brand become the first to ever remove fans and deny access to potential fans based on “good taste” in their user profile, and her Emmy-nominated spot “The Chase”-directed by Bryan Buckley of Hungry Man–showed what happened 32 years after the brand’s original “Pardon Me” spot aired on TV. Most recently, she’s worked under current CP+B LA ECD, Kevin Jones, in helping PayPal with two very successful brand firsts. PayPal’s first UK Christmas spot, titled “No Presents”, was ranked the number three most effective UK Christmas ads this year by Millward Brown. PayPal’s first ever Super Bowl spot, titled “New Money,” saw similar success when it was named one of the best of the game by several media outlets.
In addition to her participation on juries for D&AD, the Art Director’s Club, New York Festivals and One Show, Fitzgerald has turned out work that’s been recognized with awards from Cannes, One Show, Communication Arts, the Clios, Webbys, London International Awards and Kellys. Furthermore, her work has been consistently picked up by the non-advertising world, being parodied on Saturday Night Live, and featured on the NBC Nightly News, NPR, Entertainment Weekly and US Weekly.
This is Fitzgerald’s second tour of duty at CP+B, having first worked at the agency from 2002-2004 on clients like MINI, when she helped to launch the car’s successful U.S. campaign. She then had a long stint as ACD at TBWAChiatDay LA, where she created work for Gatorade, Visa, Energizer, and every model of Nissan vehicle, before returning to CP+B in 2010.
