CP+B LA has promoted Robin Fitzgerald to VP, executive creative director. In her new role, Fitzgerald will lead the global creative for PayPal–which she has recently seen through their first-ever UK Christmas campaign and Super Bowl spot–as well as other accounts.
Since 2010, Fitzgerald has acted as VP/creative director at CP+B LA, having led creative for Old Navy, Vitaminwater, Applebee’s, A.1. and Grey Poupon. With the launch of the Cannes Lions-winning “Society of Good Taste” for Grey Poupon, Fitzgerald helped the brand become the first to ever remove fans and deny access to potential fans based on “good taste” in their user profile, and her Emmy-nominated spot “The Chase”-directed by Bryan Buckley of Hungry Man–showed what happened 32 years after the brand’s original “Pardon Me” spot aired on TV. Most recently, she’s worked under current CP+B LA ECD, Kevin Jones, in helping PayPal with two very successful brand firsts. PayPal’s first UK Christmas spot, titled “No Presents”, was ranked the number three most effective UK Christmas ads this year by Millward Brown. PayPal’s first ever Super Bowl spot, titled “New Money,” saw similar success when it was named one of the best of the game by several media outlets.
In addition to her participation on juries for D&AD, the Art Director’s Club, New York Festivals and One Show, Fitzgerald has turned out work that’s been recognized with awards from Cannes, One Show, Communication Arts, the Clios, Webbys, London International Awards and Kellys. Furthermore, her work has been consistently picked up by the non-advertising world, being parodied on Saturday Night Live, and featured on the NBC Nightly News, NPR, Entertainment Weekly and US Weekly.
This is Fitzgerald’s second tour of duty at CP+B, having first worked at the agency from 2002-2004 on clients like MINI, when she helped to launch the car’s successful U.S. campaign. She then had a long stint as ACD at TBWAChiatDay LA, where she created work for Gatorade, Visa, Energizer, and every model of Nissan vehicle, before returning to CP+B in 2010.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More