Fuhu, Inc., the creator of the nabi tablet, the first Android tablet built for kids, and an innovator in technology for kids and families, has hired Rob Palmer as its new chief creative officer. Palmer has led teams at Wieden+Kennedy, Goodby Silverstein & Partners, and most recently Razorfish in developing and orchestrating campaigns for brands such as Apple, Coca-Cola, ESPN and Ebay. At Fuhu, he will be developing and overseeing the creative vision and strategy as well as building a high-caliber internal advertising agency designed to support the company’s growth.
Palmer’s work has contributed to a number of notable advertising campaigns such as Tiger Woods “Hackeysack 2” and Nike’s “What are you getting ready for.” He launched iMac Colors within “Think Different,” “Videogame” for Coca-Cola, and ESPN’s “This is SportsCenter” which even became a Harvard Case Study. His work has garnered awards including Cannes Lions, CLIOs, and One Show Pencils. He also has an Emmy and the MTV Moonman.
Palmer will build an internal agency that will look to transform the nabi brand into a household name. From product specific creative executions to bigger Fuhu branded initiatives, Palmer will lead both traditional and digital advertising strategy.
