MPC NY, headed by managing director Justin Brukman, has bolstered its 3D team with the addition of Rob Petrie as CG creative director. Petrie comes to MPC by way of The Mill where he’s built his career since 2002. Honing his skills in the London 3D department, Petrie crossed the pond to The Mill NY in 2008 where he has played a fundamental role in shaping the CG department as head of 3D, and most recently, as creative director at Mill+.
Highlights for Petrie include his work on AT&T’s charming “Birthday” spot, and concepting and directing Company of Heroes’ “Western Front Armies” live action trailer, as well as co-directing DOOM’s teaser. He has worked with such notable directors as Peter Thwaites, Fredrik Bond, Noam Murro and Nicolai Fuglsig. Petrie’s work for OFFF Paris earned him a Cannes Gold Lion in Design.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More