Pereira & O’Dell has elevated co-executive creative director Rob Lambrechts to the role of chief creative officer at the agency. As a founding employee, Lambrechts has been instrumental in the success of the shop’s growth and creative service offerings. As CCO, Lambrechts will oversee the creative direction of Pereira & O’Dell’s San Francisco and New York Offices as well as its satellite office in Cincinnati.
CCO PJ Pereira will move on to founder and creative chairman and will be committed to the evolution of the agency and the industry, supporting the agency and exploring ideas and techniques that keep Pereira & O’Dell and its clients competitive and nimble.
“After fourteen years together, no one understands more how I think than Rob. It’s time we give him the space to bring the original principles of this agency to a new level,” said Pereira.
Lambrechts played a key role in winning the MINI and Fifth Third Bank accounts in 2017 and most recently collaborated with Theodore Melfi (Oscar nominee, Hidden Figures) on the global Coca–Cola Christmas campaign titled “A Magic Thank You.” Lambrechts also wrote the story for Intel’s fourth blockbuster social film titled What Lives Inside starring Colin Hanks, Academy Award winner J.K. Simmons and directed by Robert Stromberg (Oscar-winning production designer on Avatar). He has partnered with Brian Grazer and Ron Howard’s incubator film project New Form to write and produce Dreams of Emily Bloom and has also worked with Academy Award-winning screenwriter, Dustin Lance Black (Milk) on a short film series for Coca-Cola on LGBT rights and anti-bullying.
Prior to joining Pereira & O’Dell, Lambrechts was a lead writer at AKQA where he co-wrote and starred in the Red Bull film Unflinching Triumph: The Philip Rockhammer Story. Highly praised by media and industry insiders, the film was named One of the “Top Ten Things to Watch on the Web” by the Wall Street Journal and was named Sports Illustrated’s “Most Amusing Sports Parody.”
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPT®, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia Ávila, regional director for Latin America, Ágora, São Paulo
--Radio... Read More