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    Rob Goldenberg, Helena Skonieczny join Pitch

    By SHOOTUpdated:No Comments2049 Views
    LOS ANGELES --

    Pitch, a full-service creative advertising agency, has added Rob Goldenberg as executive creative director and Helena Skonieczny as executive design director and creative director. The pair will work separately and as a creative team and report directly to Xanthe Wells, Pitch chief creative officer. These senior hires follow on the agency’s recent wins of several new accounts including Haggen, Bonefish Grill, San Manuel Indian Bingo & Casino, Konami, Citrix, Santa Barbara Museum of Natural History and project assignments for Netflix.

    Goldenberg spent most of 2013-’14 as director of brand marketing for Beats Music where he helped create and oversee all their messaging. He began his career with a seven-year stint at Secret Weapon Marketing in L.A. working on Jack in the Box campaigns, compiling over 250 TV commercials and radio spots that earned recognition from Cannes Lions, The One Show, and Radio Mercury Awards. After spending a year in Singapore with Bates running global campaigns for Heineken and Nokia, he returned to LA and worked as associate creative director with Deutsch where he created the account winning “Trust me, I’m a Doctor” campaign for Dr. Pepper and the “Punch Dub” Super Bowl commercial for Volkswagen. As a freelancer at TBWAMedia Arts Lab (MAL), Goldenberg helped craft the “Intention” campaign for Apple, which won two Cannes Gold Lions and opened Apple’s 2013 World Wide Developer Conference.

    Skonieczny comes to Pitch from MAL, where she was associate creative director. She has worked on campaigns for Crate&Barrel, Apple’s iPhone 5s, Target, Diet Pepsi, Gatorade and Visa Olympics, among others. Through MAL’s newest division Audience Behavior Lab (ABL), Skonieczny recently helped launch “Nature is Speaking,” an environmental campaign for Conservation International featuring Kevin Spacey, Julia Roberts, Harrison Ford, Penelope Cruz, Lupita Nyong’o and Edward Norton.

    Tags:Helena SkoniecznyPitchRob Goldenberg



    Michael Gracey Delves Into The Evolution of “Better Man”

    Friday, December 20, 2024

    Michael Gracey’s feature directorial debut--The Greatest Showman, released in 2017--garnered assorted honors, including a Golden Globe nomination for Best Motion Picture, Musical or Comedy, followed shortly thereafter by an Oscar nod for Best Original Song (“This is Me”). During the making of that film, Gracey got a chance to connect with a real-life showman, British pop superstar Robbie Williams, who lent some musical support and morale boosting to its star, Hugh Jackman.

    Gracey and Williams developed a rapport with one another on The Greatest Showman and kept in touch. They swapped life experiences and Gracey, who clearly knows a worthwhile story when he hears it, became intrigued by Williams--and how entertaining his tales were. Gracey found it remarkable that despite drug and alcohol abuse, Williams vividly remembered so many details of his life.

    Given that Williams had a recording studio at his home, Gracey implored him to commit those memories to audio. With that, a routine was born. Whenever Gracey visited Los Angeles, he’d come to Williams’ home where they’d kibitz in the studio and Williams would talk into the microphone, recollecting different aspects and stages of his life. While the original intent was just to get Williams to share and preserve his story, Gracey began chronologically rearranging these audio clips collected over a year and a half, patching together an a spoken mosaic of William’s life. It was during that process that Gracey realized he had the framework for an engaging narrative film.

    That narrative took a seemingly bizarre turn as Gracey sought a departure from the traditional musical biopic. What struck Gracey was Williams referring to himself repeatedly as “a performing... Read More

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