Pitch, a full-service creative advertising agency, has added Rob Goldenberg as executive creative director and Helena Skonieczny as executive design director and creative director. The pair will work separately and as a creative team and report directly to Xanthe Wells, Pitch chief creative officer. These senior hires follow on the agency’s recent wins of several new accounts including Haggen, Bonefish Grill, San Manuel Indian Bingo & Casino, Konami, Citrix, Santa Barbara Museum of Natural History and project assignments for Netflix.
Goldenberg spent most of 2013-’14 as director of brand marketing for Beats Music where he helped create and oversee all their messaging. He began his career with a seven-year stint at Secret Weapon Marketing in L.A. working on Jack in the Box campaigns, compiling over 250 TV commercials and radio spots that earned recognition from Cannes Lions, The One Show, and Radio Mercury Awards. After spending a year in Singapore with Bates running global campaigns for Heineken and Nokia, he returned to LA and worked as associate creative director with Deutsch where he created the account winning “Trust me, I’m a Doctor” campaign for Dr. Pepper and the “Punch Dub” Super Bowl commercial for Volkswagen. As a freelancer at TBWAMedia Arts Lab (MAL), Goldenberg helped craft the “Intention” campaign for Apple, which won two Cannes Gold Lions and opened Apple’s 2013 World Wide Developer Conference.
Skonieczny comes to Pitch from MAL, where she was associate creative director. She has worked on campaigns for Crate&Barrel, Apple’s iPhone 5s, Target, Diet Pepsi, Gatorade and Visa Olympics, among others. Through MAL’s newest division Audience Behavior Lab (ABL), Skonieczny recently helped launch “Nature is Speaking,” an environmental campaign for Conservation International featuring Kevin Spacey, Julia Roberts, Harrison Ford, Penelope Cruz, Lupita Nyong’o and Edward Norton.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More