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    Rizuto, Marques named first exec creative directors at 180LA

    By SHOOTUpdated:No Comments555 Views
    SANTA MONICA, Calif. --

    Agency 180LA has named Rafael Rizuto and Eduardo Marques as its first-ever executive creative directors. They assume their new roles on April 6.

    Rizuto and Marques most recently worked as creative directors at Pereira O’Dell San Francisco, after a successful two-year tenure at Ogilvy & Mather Brazil. Rizuto and Marques will report directly to 180LA chief creative officer William Gelner while managing creative direction across all disciplines for agency and client work. 

    180LA’s staff has nearly doubled in the last two years since the office has grown their business with existing clients like HP, Academy of Motion Picture Arts & Sciences and Mitsubishi Motors of North America. Other clients include Expedia, Boost Mobile, and Pepsi.

    Rizuto and Marques have led campaigns like Hellmann’s “Recipe Receipt”; Coke’s “Happiness Refill”; “Whopper Face” for Burger King, and AirBnB’s #Birdbnb (Home to You), Solving #SochiProblems and Views (Airbnb’s first global campaign). 

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    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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