Only 10 percent of U.S. mobile phone users are interested in receiving advertising, but that is a big enough market to prompt ad spending of $4.8 billion by 2011, up from $421 million in 2006, according to eMarketer’s Incentives Key to Mobile Marketing Study, released last week.
Of the 10 percent who are interested in ads, 24 percent would like to see video ads, which compares with 56 percent for text messages and 40 percent for picture messages.
Since mobile phones are the only interactive medium where users pay for the cost of network access and the content it delivers, they need incentives to accept advertising. Free applications, subsidized airtime and discount coupons are the best incentives, according to the report.
Damien Chazelle, Miles Teller, J.K. Simmons On The Return Of “Whiplash” To Theaters After 10 Years
Ten years after " Whiplash " took the film world by storm, Damien Chazelle's breakthrough feature is returning to theaters nationwide Friday.
In 2014, "Whiplash" was the ultimate indie movie Cinderella story — a Sundance discovery made by a 20-something that that would go on to become both a box office hit and an awards darling: It won three Oscars, including for J.K. Simmons ' portrayal of a semi-sadistic and ever quotable jazz ensemble instructor; launched Chazelle's directing career into the A-list stratosphere; and established Miles Teller as a next generation movie star. Now, audiences will get another chance to experience it on the big screen.
Chazelle, Teller and Simmons spoke recently about the re-release, their memories of the 20-day shoot (including when Teller accidentally broke his co-star's rib) and making something with staying power. Remarks have been edited for clarity and brevity.
Q: What has it been like watching "Whiplash" settle into the culture in the past decade?
CHAZELLE: It's very cool, a little surreal. It doesn't feel like 10 years. It's fun to have a moment like this to relive it a little bit.
SIMMONS: It's sobering to know that I'm 10 years older. It's kind of shocking and kind of awesome that the movie actually holds up. I just saw it a few days ago in Toronto: That's a good piece of cinema.
TELLER: This is the first time I've ever had a movie re-released. I'm still fairly young into my career, but it's an incredible movie. The one thing that's frustrating for me is that people just yell out at me all the time, " not my tempo." So that's stuck around well.
SIMMONS: Maybe if you get the tempo... Read More