Only 10 percent of U.S. mobile phone users are interested in receiving advertising, but that is a big enough market to prompt ad spending of $4.8 billion by 2011, up from $421 million in 2006, according to eMarketer’s Incentives Key to Mobile Marketing Study, released last week.
Of the 10 percent who are interested in ads, 24 percent would like to see video ads, which compares with 56 percent for text messages and 40 percent for picture messages.
Since mobile phones are the only interactive medium where users pay for the cost of network access and the content it delivers, they need incentives to accept advertising. Free applications, subsidized airtime and discount coupons are the best incentives, according to the report.
Review: Writer-Director Andrea Arnold’s “Bird”
"Is it too real for ya?" blares in the background of Andrea Arnold's latest film, "Bird," a 12-year-old Bailey (Nykiya Adams) rides with her shirtless, tattoo-covered dad, Bug (Barry Keoghan), on his electric scooter past scenes of poverty in working-class Kent.
The song's question โ courtesy of the Irish post-punk band Fontains D.C. โ is an acute one for "Bird." Arnold's films ( "American Honey," "Fish Tank") are rigorous in their gritty naturalism. Her fiction films โ this is her first in eight years โ tend toward bleak, hand-held veritรฉ in rough-and-tumble real-world locations. Her last film, "Cow," documented a mother cow separated from her calf on a dairy farm.
Arnold specializes in capturing souls, human and otherwise, in soulless environments. A dream of something more is tantalizing just out of reach. In "American Honey," peace comes to Star (Sasha Lane) only when she submerges underwater.
In "Bird," though, this sense of otherworldly possibility is made flesh, or at least feathery. After a confusing night, Bailey awakens in a field where she encounters a strange figure in a skirt ( Franz Rogowski ) who arrives, like Mary Poppins, with a gust a wind. His name, he says, is Bird. He has a soft sweetness that doesn't otherwise exist in Bailey's hardscrabble and chaotic life.
She's skeptical of him at first, but he keeps lurking about, hovering gull-like on rooftops. He cranes his neck now and again like he's watching out for Bailey. And he does watch out for her, helping Bailey through a hard coming of age: the abusive boyfriend (James Nelson-Joyce) of her mother (Jasmine Jobson); her half brother (Jason Buda) slipping into vigilante violence; her father marrying a new girlfriend.
The introduction of surrealism has... Read More