Riptide Music Group, a synchronization, rights management, and creative company that provides music to advertising, movie trailers, TV programming and promos, major motion pictures, videogames, and multi-media productions, has expanded its creative team with two significant new hires. Janine Kerr, former VP with FOX Sports Music, has been named creative director, and Taylor Amazan, former music supervisor and music producer with Ant Farm, will serve as creative manager for trailers. In addition, Richard Hellstern has been promoted to VP of operations. The announcement was made by Riptide executives Rich Goldman, president, and Keatly Haldeman, CEO.
Riptide’s personnel expansion comes on the heels of the company’s fall 2017 partnership with Mark Ross, who brought to Riptide a multi-million dollar investment to finance the future growth of the business. During the past six months, Riptide has been using the new funding to expand operations and personnel, acquire additional music, and sign and develop new songwriters, producers, and recording artists. Ross, son of legendary music executive Steve Ross (founder and CEO of Warner Communications and former CEO of Time Warner, Inc.), has been active over the last three decades at the highest level of the music business.