Creative, production and postproduction resource Ripcord Creative, a division of Wildchild, has been launched by a team of experienced talents hailing from the related genres of broadcast promotion and advertising. Collectively the Ripcord Creative team is capable of taking projects from creative brief all the way through to final delivery.
Leading Ripcord Creative are creative director and editor Pat Carpenter, executive producer Desiree Tobin, broadcast promotion writer/producer Steve Dempsey and producer Sarah Sullivan. Ripcord also includes director Eddie Ringer on its roster, as well as six-time Emmy Award winning editor Anthony Cortese.
“Ripcord provides a platform for brands to partner with directors, editors, writers and producers that connect to a global audience,” said Carpenter. “Our team has proven capabilities in creating and producing engaging content, whether it’s for broadcast promotion, advertising or branded entertainment. We craft memorable stories, and do it in ways that both engage audiences while supporting a brand’s marketing goals.”
Ripcord will work closely with the editors, colorists and VFX artists at the award-winning postproduction and creative studio Wildchild, and will be based in its New York office. “Having the backbone of Wildchild behind us is like having an engine that powers our ability to scale any and all types of projects,” Carpenter added. “It gives us the resources to work in a flexible, efficient and nimble manner, which has become mandatory for clients today.”
The talent lineup at Ripcord has created marketing content for such media brands and consumer products as Coca-Cola, CBS, USA Network, ESPN and A&E. Carpenter, for example, worked on a number of branded content and experiential projects via his previous affiliations with production company Creative Bubble and digital agency Definition 6. He partnered with director Paul Iannacchino last spring on an experiential project for Benjamin Moore titled “Monster Everywhere” that won a Silver Titanium Lion in Cannes.
Tobin joins Ripcord from NuContext Creative, a creative boutique specializing in advertising and promotion campaigns for broadcast and cable networks, where she was VP of production, East Coast. Prior to that she was at USA Network, where she was director of production for on-air marketing. A veteran production executive for media brands, she started her career in the on-air promotion department at Lifetime before joining Strand Communications, a production company that produced promo work for Paramount, New Line, King World, E! and other networks and program producers.
Ripcord’s Dempsey also boasts a long history of creating promos and campaigns, including work for networks like USA Network, Animal Planet, A&E and many others. And Cortese’s credits span advertising, promos and episodic entertainment, including work for CBS Sports and Showtime.
Among Cortese’s awards is a 2011 Best Sports Documentary Emmy for Showtime’s “A Game of Honor.” A feature-length documentary, the film explored the storied Army/Navy rivalry set against the backdrop of life at West Point and Annapolis. Next month Cortese will cut several features as well as the open (or “game tease,” as it’s known in the sports industry) for Super Bowl 50 in San Francisco. It’s his third trip to the Super Bowl for CBS and the second time he’s been asked to edit the promotional centerpiece of the pre-game broadcast.
Wildchild founder Yvette Piñeyro says this new division is the latest in an ongoing evolution of her company that’s seen it expand beyond its base as a resource for creative editorial and post. “Our strategy is to offer clients the ability to develop content from idea to finish, covering every stage in between and partnering with specialists in a range of disciplines, crafts, categories and genres. Ripcord Creative’s nimbleness will offer clients production solutions across all budget levels.”
