CLIENT
American Honda Motor Co./ ASIMO.
PRODUCTION CO.
Oil Factory Films, Los Angeles.
Pedro Romhanyi, director; Scott Henriksen, DP; Billy Poveda, executive producer; Jay Wakefield, head of production; Gareth Francis, producer. Shot at Broadway Stages, Long Island City, N.Y., and on location in Pasadena, Calif.
AGENCY
Rubin Postaer and Associates, Santa Monica.
Joe Baratelli and David Smith, creative directors; Stephanie Arculli, art director; Helen Park, producer; Jim Real, senior copywriter.
EDITORIAL
Spot Welders, Venice, Calif.
Scott Gray, editor.
POST/VISUAL EFFECTS
Ring of Fire Advanced Media, West Hollywood.
John Myers, executive producer/visual effects supervisor; Jerry Spivack, creative director; Paul Geiger and John Ciampa, Henry artists/online editors; Joey Brattesani and Todd Hemsley, Inferno artists; Gary Mortensen and Steve Edwards, rotoscope artists; Casey Conroy, Kim Evans and Zenta Kronitis, postproduction producers.
Bobine Video, Santa Monica.
Jais Thierry Lamaire, colorist.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer; Scott Burns, assistant mixer.
MUSIC/SOUND DESIGN
stimmüng, Santa Monica.
Jason Johnson, composer/arranger; Reinhard Denke, sound designer; Wendy Fraser, executive producer.
THE SPOT
"Garage," which features Honda’s Humanoid Robot ASIMO, opens on a quaint suburban home. As the garage door is slowly raised, Richard Dreyfuss’ voiceover explains: "Sixteen years ago, Honda engineers set out on a dream. To create something with unprecedented mobility and feet." The camera pulls back to reveal the feet of a robot, who then walks from the garage down the driveway. "Say hello to ASIMO, the world’s most advanced humanoid robot." A newspaper boy rides by on his bike and throws the morning paper onto the driveway, as ASIMO waves to him. "Who knows—one day it may be the eyes, ears and legs for people in need," continues Dreyfuss. The :30 concludes with the tag, "The power of dreams."
Spot broke in June.
