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    Ring Of Fire Parties With Plato For Sony, Y&R

    By SHOOT StaffUpdated:No Comments1414 Views
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    CLIENT

    Sony Electronics/Sony Walkman and Cyber-shot.

    PRODUCTION CO.

    Epoch Films, bicoastal.

    Jeff Preiss, director; Max Malkin, DP; Doug Halbert and Mindy Goldberg, executive producers; Anita Wetterstedt, line producer. Shot on location in Malibu, Calif.

    AGENCY

    Young & Rubicam, New York.

    Tara Wayner, creative director; Rich Rosenthal, producer; Jordan Atlas, associate creative director/art director; Jeff Maroev, associate creative director/copywriter.

    EDITORIAL

    Jump, New York.

    Michael Saia, editor; Daniel Lin, assistant editor.

    POST/VISUAL EFFECTS

    Nice Shoes, New York.

    Chris Ryan, colorist.

    Ring Of Fire Advanced Media, West Hollywood.

    John Myers, executive producer; Jerry Spivack, creative director; Kim Evans, producer; Paul Geiger, online editor/set supervisor/Henry artist; Danny Yoon, John Ciampa, Todd Hemsley, Sean McLean and Clyde Beamer, Inferno artists; Brian Shneider and Tina Eastlake, Henry artists; Wayland Vita, graphics.

    CREATURE CREATION

    Jim Henson’s Creature Shop, Burbank, Calif.

    Sally Ray, production supervisor.

    AUDIO POST

    Sound Lounge, New York.

    Philip Loeb, mixer, "Athens Beach" and "Morning After"; Keith Reynaud, mixer, "Music Library" and "Morning After."

    SOUND DESIGN

    Amber Music, New York.

    Bill Chesley, sound designer, "Athens Beach."

    THE SPOT

    A three-spot package spotlights Sony Walkman audio products and features the blue-furred extraterrestrial Plato. In "Athens Beach" (:30), a crowd of partygoers head to the beach where they download an X-ecutioners party mix from their laptops to mini discs. As the hour approaches 10, Plato walks through the throng and onto the lifeguard tower. He raises his finger, signaling the kids to insert the mini discs into their Sony Mini Disc Walkmans. A surprised sheriff checks out the scene as the crowd of youths dance silently on the beach. Finally one teen places headphones on the officer to give him a taste of the aural experience powered by Atrac Digital Sound. "Morning After" (:30) captures the day after the Athens Beach party. The spot opens on a woman who is sleeping on the sand. Next to her is Plato, who is clad in a plaid button-up shirt. He looks around in confusion and takes a Sony Cyber-shot digital camera out of his pocket to reveal documentation of last night’s escapades with the female. He notices a car and tries to make a beeline for it only to realize that he is chained to the woman. She wakes up and asks in French, "Where do you think you’re going?" And in "Music Library" (:30), a lady checks out Plato’s impressive record collection at his house. She tries to get his attention, but he is busy downloading music onto his computer. Finally the woman stands up and puts on her jacket to leave. Plato walks over and hands her a burned CD and a Sony CD Walkman, which plays 490 songs on one CD. The spot ends with the woman’s jacket being thrown onto a chair—apparently she’s decided to stay awhile.

    "Athens Beach" and "Morning After" broke July 16, and "Music Library" began airing Aug. 4.

    Category:ScreenWork



    Daniel Craig Embraced Openness For Role In Director Luca Guadagnino’s “Queer”

    Tuesday, November 26, 2024

    Daniel Craig is sitting in the restaurant of the Carlyle Hotel talking about how easy it can be to close yourself off to new experiences.

    "We get older and maybe out of fear, we want to control the way we are in our lives. And I think it's sort of the enemy of art," Craig says. "You have to push against it. Whether you have success or not is irrelevant, but you have to try to push against it."

    Craig, relaxed and unshaven, has the look of someone who has freed himself of a too snug tuxedo. Part of the abiding tension of his tenure as James Bond was this evident wrestling with the constraints that came along with it. Any such strains, though, would seem now to be completely out the window.

    Since exiting that role, Craig, 56, has seemed eager to push himself in new directions. He performed "Macbeth" on Broadway. His drawling detective Benoit Blanc ("Halle Berry!") stole the show in "Glass Onion: A Knives Out Mystery." And now, Craig gives arguably his most transformative performance as the William S. Burroughs avatar Lee in Luca Guadagnino's tender tale of love and longing in postwar Mexico City, "Queer."

    Since the movie's Venice Film Festival premiere, it's been one of the fall's most talked about performances — for its explicit sex scenes, for its vulnerability and for its extremely un-007-ness.

    "The role, they say, must have been a challenge or 'You're so brave to do this,'" Craig said in a recent interview alongside Guadagnino. "I kind of go, 'Eh, not really.' It's why I get up in the morning."

    In "Queer," which A24 releases Wednesday in theaters, Craig again plays a well-traveled, sharply dressed, cocktail-drinking man. But the similarities with his most famous role stop there. Lee is an American expat living in 1950s... Read More

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