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    Ring Of Fire Helps Saturn Stay Young

    By SHOOT StaffUpdated:No Comments1439 Views
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    CLIENT

    Saturn Corp./Saturn ION.

    PRODUCTION CO.

    Biscuit Filmworks, Los Angeles.

    Noam Murro, director; Stefan Czapsky, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer; Holly Vega, head of production. Shot on location in Austin, Texas.

    AGENCY

    Goodby, Silverstein & Partners, San Francisco.

    Jamie Barrett, creative director; David Yost, executive producer/producer; Dave Laden, art director; Todd Porter, assistant producer; Albert Kelly, copywriter.

    EDITORIAL

    Bikini Edit, New York.

    Avi Oron, editor; Nicole Sciarrillo, executive producer.

    POST/VISUAL EFFECTS

    Ring of Fire Advanced Media,

    West Hollywood.

    Paul Geiger, online editor; Jerry Spivack, visual effects creative director/set supervisor; John Myers, executive producer; Danny Yoon, John Ciampa, Todd Hemsley and Sean McLean, Inferno artists; Kim Evans, producer.

    Rushes/601, Los Angeles.

    Jonny McPheeters, colorist.

    AUDIO POST

    Crescendo! Studios,

    San Francisco.

    Jay Shilliday, mixer; Rick Friant, assistant mixer, "Childhood."

    Margarita Mix de Santa Monica.

    Jimmy Hite, mixer, "Prom" and "Wedding."

    MUSIC/SOUND DESIGN

    Agoraphone Music, New York.

    Beth Urdang, music supervisor.

    Tonefarmer, New York.

    Raymond Loewy, composer/sound designer; Tiffany Warin, executive producer, "Wedding."

    THE SPOTS

    "Childhood" opens on a group of twentysomethings driving down a road in a Saturn ION. They pass a town populated entirely by children on swing sets, rocking horses and slides. The passengers look on with amazement as the kids wave to them. The Saturn then passes a sign that indicates that the car is "Leaving Childhood." At an "Old Age" sign, the passengers decide to stop and turn back. "The all-new Saturn ION," states the voiceover. "Specifically designed and engineered for whatever’s next." In "Wedding," the ION passengers drive by a place where multiple brides and grooms are celebrating their joyous occasions, and a concrete building that features an "I DO" sign. As they drive away, it is revealed that they have just passed "Marriage City Limits." "Prom" follows the same premise, with the Saturn passing through a land of dancing teen couples, tuxedo shops and girls waiting for their dance invitations. Eventually, the Saturn passes a "Leaving High School" sign. The :30s all end with the tag, "It’s different in a Saturn." "Childhood" features "We’ve Been Had" by The Walkmen, and "Prom" uses Alphaville’s "Forever Young" as the track.

    "Childhood" broke Jan. 9, "Prom" started airing Feb. 10 and "Wedding" broke Feb. 23.

    Category:ScreenWork



    AICP’s Matt Miller Looks To Build Support For Production In L.A. After Devastating Wildfires

    Friday, January 17, 2025

    Editor’s note: AICP president and CEO Matt Miller issued the following statement addressing the wildfires in Los Angeles and how the industry can help this key production market--a hub of major resources essential to the health of the overall commercialmaking industry:

    Who Needs Los Angeles? We Do.
    By Matt Miller, AICP president and CEO

    One doesn’t have to be a statistician to know that there are fewer commercials being shot in the U.S. today for the American market than ever before, and a dramatic decrease in L.A. in particular. In the last five years, as reported by FilmLA (the office tasked with issuing permits), L.A. commercial production has dipped 31 percent.

    But here’s the thing: This doesn’t mean that L.A. has lost its importance as the production center of the world. Production in L.A. is vital. It is the go-to. It’s where you can count on access to exemplary crews, a support infrastructure second to none, varied location and backlot options, a large population of on-screen talent and (fairly) predictable weather.

    The fact is, with overall decline and now the devastation of the fires, we’re on the brink of losing this mainstay resource. Without employment opportunities and now many without homes, talented and trained crew are bound to leave either the industry or the L.A. area for other opportunities, unless there are enough job opportunities to sustain a solid living.

    Now is the time when we ALL must support and bolster this community.

    Production is needed in L.A., now!

    Of course, advertising is a business, and marketers’ money should be spent as efficiently as possible, BUT we have to think beyond each production and know that if we lose the... Read More

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