CLIENT
Target.
PRODUCTION CO.
Epoch Films, bicoastal.
Matthew Badger, director; Jeff Cronenweth, DP; Jerry Solomon and Doug Halbert, executive producers; John Duffin, producer. Shot on location in Los Angeles.
AGENCY
Peterson Milla Hooks, Minneapolis.
Dave Peterson, creative director/art director; Nate Morley, copywriter; Gary Tassone, executive producer.
EDITORIAL
Lost Planet, Santa Monica.
Paul Martinez, editor; John Mailloux, assistant editor; Betsy Beale, executive producer.
POST/VISUAL EFFECTS
Ring Of Fire Advanced Media, West Hollywood.
John Myers, executive producer; Jerry Spivack, creative director/set supervisor; Casey Conroy, producer; Todd Hemsley, online editor/Inferno artist; Alicia Aguilera, Inferno artist/conform; John Ciampa, Inferno artist; Dann Tarmy, Joe Dillalo and Dan Santoni, animators/ graphics; Paul Ghezzo, animator.
Company 3, Santa Monica.
Dave Hussey, colorist; Denise Brown, producer.
AUDIO POST/MUSIC
Modern Music, Minneapolis.
Rick Meyer, engineer/arranger; Jess Ford, executive producer.
THE SPOT
"Raining Bulls-eyes" (:30) opens with a young girl blowing on a dandelion whose fluff turns into Target bulls-eyes. An older woman waters her garden with the logos, a kayaker rows along a stream of bulls-eyes, and a couple watches a display of fireworks made of the Target symbol. The spot showcases a few other situations, and ends with a reverse splash of a young man cannon-balling out of a pool and back onto a diving board.
Spot broke Jan. 25.