CLIENT
Tropicana Essentials Light ‘n Healthy.
PRODUCTION CO.
Ring of Fire Advanced Media, West Hollywood.
Jerry Spivack, director/creative director/executive producer/Henry artist; John Myers, executive producer; Zenta Kronitis, producer; Greg Anderson, head of CG; Dann Tarmy, Neil Atkins, David Summers, Jason Thielen and Jake Bergman, animators; Todd Hemsley, Inferno artist/graphics; Alicia Aguilera, Inferno artist; Brian Shneider, Henry artist; Jeff Smith, graphics.
AGENCY
Element 79 Partners, Chicago.
Dennis Ryan, chief creative officer; Kimberly Grear, producer; Mark Infusino, art director; Kevin Mulroy, copywriter; John Noble, director of broadcast production.
EDITORIAL
Ring of Fire Advanced Media.
Jerry Spivack, offline editor.
POST
Ring of Fire Advanced Media.
Jerry Spivack, online editor.
AUDIO POST
RavensWork, Venice, Calif.
Robert Feist and Chris Canning, mixers; Katherine Morgan, producer.
SOUND DESIGN
Machine Head.
Stephen Dewey, sound designer; Vicki Ordeshook, producer.
THE SPOT
"CGI World" (:30/:15) opens in the Tropicana Training Facility, where oranges are working out while Olivia Newton-John’s "Let’s Get Physical" plays in the background. Some of the citrus characters make their way around a track while others are running on treadmills. "Introducing Tropicana Light ‘n Healthy," states the voiceover. "One-third less sugar and calories than orange juice, and a delicious taste." Some oranges jump off a diving board and into a swimming pool of juice, while others jump rope, tackle the rowing machines, and participate in a step class. "Counting carbs?" asks the voiceover, as an orange measures its waist. "Count on the power of Tropicana’s new Light ‘n Healthy." The spot concludes with two "male" oranges sucking in their bel- lies as a "female" fruit runs by on the track.
Spot broke in February.
