Esports company ESPAT TV has launched its “Creative Collective,” a New York-based group built upon delivering disruptive, culturally driven, gaming and esports-centric premium produced content. Joining the collective is the Ridley Scott Creative Group of companies, creating live TV, advertising, branded entertainment and more for the gaming ecosystem.
This new collaboration, which sits at the intersection of memorable content and gaming engagement, will benefit from the production resources and talent now mutually available, as the team creates campaigns for ESPAT TV clients.
“It is rare to have a creative group that consistently produces top-tier work while at the same time achieving such strong performance,” said ESPAT TV co-founder and CEO Dante Simpson. “The Ridley Scott Creative Group has proven itself capable of delivering against a range of production needs, and their diverse assortment of skills and collaborative culture will benefit the clients we are now adding.”
RSA Films director Christian Lamb, who will be helping to lead the collaboration at the Ridley Scott Creative Group, said, “ESPAT TV’s Creative Collective launch is a unique opportunity for our global network of production talent. Gaming and Esports are universal entertainment and we’re excited to explore the storytelling possibilities, from live TV, branded and episodic content to AR, VR and everything in between.”
In addition to the Ridley Scott Creative Group, the ESPAT TV collaborative will be complemented by the innovation experts of PRG, the largest TikTok Agency ‘Movers & Shakers’ and the Esports Locker, a property of Esports Stadium Arlington and Unbridled Media. This like-minded network of creators and innovators services a global gaming audience with ROI for brands like Pepsi, Mountain Dew, Toyota, Adidas Originals, Chipotle, Dell and publishers such as Fortnite and PUBG.
