Khakis used to swing. Then they grooved. Now they ride. A new spot for Gap Khakis takes four young people for a bicycle ride down a picturesque city street. The simple style of the ad hearkens back to Gap Inc.?s 1998-?99 campaign featuring highly skilled swing dancers showing off the latest clothes (as well as the latest stop-motion camera techniques). Far from being a carbon copy, however, the new Gap ad embodies a style distinctly its own. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
“Dog Man” Still Has Bite, Tops Weekend Box Office For 2nd Straight Week
On a quiet winter weekend at the box office, DreamWorks Animation's "Dog Man" chased its own tail, repeating as the top movie in theaters.
The animated Universal Pictures release, adapted from Dav Pilkey's popular graphic novel series, collected $13.7 million in ticket sales, according to studio estimates Sunday. Both new releases โ the Ke Huy Quan action movie "Love Hurts" and the Valentine's Day-themed slasher "Heart Eyes" โ were left nipping at the heels of "Dog Man."
Hollywood often largely punts Super Bowl weekend to the small screen. Last year, Apple's much-derided "Argylle" debuted on the same weekend. Instead, the movie industry spends more energy pitching its blockbusters in trailers for the huge football audience on TV.
It wasn't a banner weekend for "Dog Man." It fell steeply, dropping 62% in it second weekend. But with a production budget of $40 million, "Dog Man" has already tallied $54.1 million domestically in two weeks.
Coming in second was Spyglass Media Group's "Heart Eyes," released by Sony. The horror-rom-com mashup earned $8.5 million from 3,102 locations. Reviews have been good for the film, directed by Josh Ruben and starring Oliva Holt and Mason Gooding, though audiences were less impressed. Moviegoers gave it a "B-" CinemaScore. Spyglass made "Heart Eyes" for $18 million.
"Love Hurts," the action comedy from 87North Productions ("John Wick," "The Fall Guy"), debuted with a paltry $5.8 million in 3,055 theaters. In his first big movie role since his Oscar-winning comeback in "Everything All at Once," Ke Huy Quan stars as a mild-mannered realtor with a hitman past. Ariana DeBose co-stars. It, too, was modestly budgeted at $18 million. Audiences, however, mostly rejected the movie, giving "Love Hurts" a... Read More