CLIENT
St. Joseph Hospital.
PRODUCTION CO.
Sterling Productions, Albuquerque, N.M. James Wvinner, director; Stephen George, DP; Sterling Grant Jr., executive producer; Melissa Macrae, producer. Shot on location.
AGENCY
Rick Johnson & Company, Albuquerque. Ron Salzberg, VP/ senior creative director/copywriter; Kelly Marshall, creative director/art director; Sterling Grant Jr., producer.
EDITORIAL
Sterling Productions. Sterling Grant Jr., editor; Sterling Grant III, assistant editor.
POST
Video Post & Transfer, Dallas. Steve Franco, colorist; Alene Kelly, Inferno artist; David Jennings, Henry artist.
AUDIO POST
John Wagner Studio, Albuquerque. John Wagner, mixer/engineer.
MUSIC/SOUND DESIGN
John Wagner Studio. John Wagner, composer/sound designer.
THE SPOT
"Biplane" and "Motorcycle" introduce St. Joseph Hospital’s Medicare PSO (Provider Service Organization), one of the nation’s first Senior Health Plans. The :30s feature the character "Sister Rosalie," a reminder that St. Joseph Hospital was founded by the Sisters of Charity. In "Biplane," Sister Rosalie sits in the passenger cockpit of a 1948 Stearman biplane. A doctor is at the controls of the vintage aircraft as Sister delivers the message about "a health plan that puts medical decisions back where they belong … in the hands of your doctor." In the final shot, Sister Rosalie’s plane sweeps over the landscape as she suggests, "If you like where we’re going … come with us."’ The other :30, "Motorcycle," takes Sister Rosalie on another adventure, this time in the sidecar of a 1950 Roadmaster Indian Chief motorcycle. Once again, a doctor steers the vehicle as she delivers the message, "It may be a road less traveled … but it’s where health plans should go."
Spots broke in late January.
Damon Wayans and Damon Wayans Jr. Explore Generations,ย Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before โ dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy โ premiering Monday and co-starring Essence Atkins and Tetona Jackson โ smartly leaves places in the script where father and son can let... Read More