After nearly six years as creative director EMEA for Colgate-Palmolive brands at VMLY&R Paris, Ricardo Dolla has moved over to VMLY&R Milan as executive creative director. In his new role, he will lead the creative team for clients such as Lavazza, ITA Airlines, and Franke.
Enthused over the prospects at VMLY&R Milan, Dolla said, “Helping to build brands that are also synonymous with the country’s culture, such as Lavazza coffee, will demand a lot and, at the same time, open many avenues for creativity.”
With almost 20 years of experience, Dolla has already worked in large agencies in Brazil. As a copywriter, he began his career in Rio de Janeiro, where he had stints at NBS and Artplan. In São Paulo, he worked at Africa, Talent (now Talent Marcel), Lew’LaraTBWA, BETC/Havas and VMLY&R itself.
In France since 2017, the creative created and led Colgate’s first global brand campaign, which resulted in the Creative Strategy lion at Cannes in 2022. Also, for VMLY&R/Red Fuse, he won the operation’s first three Lions with two different campaigns (Protex and Colgate Whitening).
Besides Cannes, Dolla has accumulated several advertising awards spanning such competitions as The One Show, Effies, Clio, LIA and El Ojo. He was also nominated for the best Brazilian copywriter by the Brazilian Advertising Association in 2016 and, in 2009, was part of the Brazilian delegation of the Young Lions.
