CLIENT
McDonald’s.
PRODUCTION CO.
Zero 2 Sixty Productions, New York.
Reginald Hudlin, director; Steve Ramsey, DP; Doug Robbins, executive producer; Audrey Cohen, producer. Shot in City of Industry, Calif.
AGENCY
Burrell Communications Group, Chicago.
Brena Blonski, group creative director; Mike Faems, executive creative director; Matt Kuttan, art director; Matt Berger, copywriter; Debbie Amsden, executive producer/producer.
EDITORIAL
Machete Edit & Design, Chicago.
Mark Jepsen, editor.
POST/VISUAL EFFECTS
Machete Edit & Design.
Mary Roland, online editor/visual effects artist.
Swell Inc., Chicago.
Tom Rovak, colorist.
AUDIO POST
Swell Inc.
Steve Wilke, mixer/engineer.
MUSIC
Rhythm Café, Chicago.
Frayne Lewis and Brando Triantifillou, composers; Steve Zoloto, composer/arranger.
THE SPOT
In "Huddle" (:30), a group of basketball players gather in a huddle to get psyched up for McDonald’s "Winning Time" promotion. After they enjoy their McDonald’s meal, one of the men asks what time it really is because they’re late for practice.
Spot broke March 25.