CLIENT
adidas/T-Mac.
PRODUCTION CO.
HSI Productions, bicoastal.
Zack Snyder, director/DP; Maddi Carlton, executive producer; Kendall Henry, producer. Shot on location in Los Angeles.
AGENCY
Burrell Communications, Chicago.
Mike Faems, creative director; Perry Fair, copywriter; Tynesha Williams, art director; Debbie Amsden, senior producer.
EDITORIAL/POST
Avenue, Chicago.
Kimberle Salter, editor; Rob Donald, assistant editor; Kelly Armstrong, colorist; Tom Dernulc, Fire artist.
AUDIO POST
Avenue.
Dan McClelland, mixer.
MUSIC/SOUND DESIGN
The Rhythm Café, Chicago.
Brando Triantafillou and Steve Zoloto, composers; Jim Olen, executive
producer.
THE SPOT
"Prepare Yourself" (:30) features NBA player Tracy McGrady taking on a group of opponents and dunking over them in his T-Mac adidas shoes.
Spot broke Jan. 2.