Creative and digital agency We Are Royale (Royale) has hired executive producer Rhys Demery. He brings nearly 15 years of experience within brand, entertainment, and sports marketing, and will help oversee Royale’s client relationships and maintain quality in-house production workflows and processes.
Demery has worked with a wide range of brands, including advertising campaigns for Intel, Jeep, Nike, Sony, Ubisoft, and EA Sports. Working in entertainment marketing, some of his biggest clients include traditional and OTT networks, such as NBC, FX, Hulu, and Amazon.
Demery arrives at Royale following a stint as executive producer at Big Block Content, where he oversaw national projects for Under Armour, ESPN, and Ford. Before that, he was EP at loyalkaspar and ModOp, where he worked on client-direct accounts like Anheuser-Busch InBev and CBS Sports. From 2014-2016, he was managing executive producer at Troika, where he initially met and worked with Heidi Netzley, Royale’s current director of business development. Together at Royale, Demery and Netzley will oversee new and existing account relationships, focusing on elevating client services.
Demery forged his career as a producer at Dentsu America and Think C, but his unlikely foray into the entertainment and advertising industry was preceded by a five-year career in the financial world, where he sat on the bond and futures trading desks of the index-fund giant Barclays Global Investors.
Founded in 2007 by managing director Jen Lucero and partners/ECDs Brien Holman and Jayson Whitmore, Royale maintains offices in Los Angeles and Seattle.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More