CLIENT
Cadbury Adams USA/Dentyne Fire.
PRODUCTION CO.
CaseGiraldi Media Co., New York.
Bob Giraldi, director; Joaquin Baca-Asay, DP; Debbie Merlin and Patti Greaney, executive producers; Cathy Cooper, line producer. Shot on location in New York.
AGENCY
Bates USA, New York.
Bob Froelich, executive VP/creative director; Bob Tabor, senior VP/creative group head/art director; Stevie Pierson, senior VP/creative director/copywriter; Amy Sheldon, senior VP/executive producer.
EDITORIAL
Version2. Editing, New York.
Dave Herman, editor.
POST
Company 3, New York.
John Bonta, colorist; Luana Ayres, producer.
VISUAL EFFECTS
rhinofx, New York.
Vico Sharabani, partner/senior Inferno artist; Rick Wagonheim, partner/executive director/VP; Yfat Neev, executive producer; Joe Barrascano, digital artist; Ji Yoon, particle animator; John Budion, Inferno artist.
AUDIO POST
Sound Lounge, New York.
Glen Landrum and Peter Holcomb,
mixers.
MUSIC
Face The Music, bicoastal.
Angel Deleon, composer; Joe Sicurella, executive producer.
THE SPOT
In "Red World," a couple sits in a club, listening to a jazz musician perform. The man pulls out a pack of Dentyne Fire and pops a piece into his mouth. Suddenly the club, music and mood transform from cool jazz to red hot salsa, literally. The :30 (with a :15 lift) concludes with the tagline, "Spark something."
Spot broke Sept. 1.