Two noted freelance editors well established in the South American market–Sven Herrmann and Daniel Rezende–have secured exclusive U.S. representation via rhinoedit/NY.
Herrmann, who is preparing to move to the U.S., brings nearly eight years of experience editing spots for top drawer agencies and directors in Mexico and South America. His first assignments for rhinoedit include Hispanic market jobs for Wendy’s via The Vidal Partnership, New York, Verizon for Global Hue, New York, and Kraft and Miller Lite, both out of The Bravo Group, New York.
Meanwhile Rezende, who recently wrapped a Burger King project via Crispin Porter+Bogusky, Miami, continues to reside in Brazil. He received an Academy Award nomination in 2004, a BAFTA Award and the Cinema Brazil Grand Prize for his first feature as an editor, City of God, directed by Fernando Meirelles. Rezende has since cut director Walter Salles’ Motorcycle Diaries, as well as Salles’ latest feature, Dark Water, and is slated to edit a new Meirelles-produced film.
“U.S. agencies and clients have discovered South America’s rich filmmaking talent pool, and Sven and Daniel are premiere artists in that marketplace,” related rhinoedit VP/executive producer Bob Ramos. “Both editors are bi-cultural, so they understand the demographics of the U.S. market as well as the Hispanic market–which we’re interested in exploring more intensively.”
Rezende’s credits include international spots for such clients as Coca-Cola, Volkswagen, Fuji and Dannon. In addition to his aforementioned feature endeavors, Rezende has been active in music videos and TV series. On the latter front, he cut City of Men, a Brazilian television series inspired by City of God.
Herrmann too has diversified beyond spots. He has cut music videos for popular Latin artists Natalia Lafurcade and Sin Bandera. Among his ad credits are work for such brands as General Motors, Coca-Cola, American Express, FedEx, Nissan, McDonald’s, Kraft, Colgate-Palmolive, Pepsi, AT&T, Bacardi, Kellogg’s and Sony Music.
