CLIENT
Coldwell Banker Real Estate Corp.
PRODUCTION CO.
Michael Schrom & Co.,
Long Island City, N.Y.
Michael Schrom, director/DP; Carl Sturges, executive producer/producer. Shot at Silvercup Studios, Long Island City.
AGENCY
The Kaplan Thaler Group,
New York.
Linda Kaplan Thaler, chief creative officer; Hal Friedman, creative director/copywriter; Domingo Perez, creative director/art director; Lisa Bifulco, director of broadcast production; Mary Morgan, producer.
EDITORIAL/POST
Rhinoceros Editorial, New York.
Terence Ziegler, offline/online editor; Natacha Popovici, assistant editor; Rachelle Murway, editorial producer.
Moving Images, New York.
Milan Boncich, colorist.
AUDIO POST
Tonic, New York.
Jody Nazzaro, mixer.
MUSIC
Macrose Music, New York.
Fred Thaler, composer.
SOUND DESIGN
Tonic.
Jody Nazzaro, sound designer.
THE SPOT
"Home" shows photographs pinned up on a refrigerator door. As the camera pans across them, the photos reveal shots of family life, some of which feature soldiers who have since been sent off to combat. Finally, a photograph of a home is shown, as the voiceover points out, "It’s only a house until you come home." The :30 ends with the tagline, "Coldwell Banker. Your perfect partners in real estate since 1906."
Spot broke March 3.