R/GA, headquartered in N.Y., has extended its European reach, opening an office in Stockholm under the aegis of managing director Anders Erlandsson and executive creative director Kay Höök. The Swedish foothold complements R/GA’s operation in London.
Erlandsson and Höök join R/GA from Digitas Sweden. Erlandsson managed a number of Digitas’ key accounts, developed and implemented corporate vision and strategy, and served as a member of the executive management group. Prior to Digitas Sweden, Erlandsson was a partner and the CEO for Svensson Advertising Agency and was CEO and founding partner of Ondatje Advertising Agency. Throughout his career, Erlandsson has been the strategic lead on a number of high-profile brands such as Canon, Nike, and Absolut. During his time working on Absolut, he led the retail strategy for the “In an Absolut World” campaign, which gained widespread recognition within the industry and internally at Absolut.
Höök was instrumental in growing Digitas Sweden’s profile and portfolio in the region. With over 15 years of experience in both the online and offline advertising industry, Höök has such accomplishments as between 2004 and 2010 taking the little-known Scholz & Friends Stockholm from a small start-up to a top-10 creative agency in Sweden. Along the way, Höök won many international and domestic creative awards for numerous Nike campaigns, including the Nike “RUN” interactive campaign, Nike Pro’s “It’s All about Breathing,” and the Nike Golf “Redefine Range” campaign.
At R/GA, Höök will be responsible for shaping the agency’s creative vision and Erlandsson will oversee the overall management. Both report to Bob Greenberg, chairman, CEO, and global chief creative officer.
“What makes the opening of R/GA Stockholm particularly exciting is that this is not a move driven by a specific client requirement, but a decision born solely out of our own agency’s global growth strategy,” said Bob Greenberg, chairman, CEO, and global chief creative officer. “We now have extensive experience opening successful offices, this being our ninth one. With Stockholm’s proximity to London, and R/GA London’s recent growth, I expect the Swedish office to flourish. Since Sweden has long been a hotbed of innovation and creativity in the digital space, our move here gives R/GA an unrivalled opportunity to work with some of the most talented people in the industry, clearly demonstrated by the hires of Anders and Kay.”
Plans call for the staff of R/GA Stockholm to grow to 25 by 2012.
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More