R/GA, which bills itself as the agency for the digital age, is extending its reach internationally. The New York-headquartered shop has opened a London office which will serve as the firm’s main European hub, administering full-service offerings in digital marketing and advertising.
“London was a natural choice for us, not only in catering to client needs, but also due to the history of creativity and digital expertise that has flourished in the city,” said Bob Greenberg, R/GA chairman/CEO. “Given the vibrancy of the market, our goal is to establish a strong footprint in Europe and maintain the consistent high quality of work for which we are known.”
R/GA gained a presence in London last year when it won the global Nokia Nseries account. Last week the Mobile Marketing Association honored R/GA’s Nokia Bluetooth campaign for best use of mobile marketing in a product/services launch. The Bluetooth-enabled posters, which appeared early this year in London Underground stations, invited commuters to download a Superfuture (London’s premier online city guide) map to their handsets. Once downloaded, the maps highlighted surrounding area hot spots, demonstrating the power of Nokia’s mobile multimedia computers.
The new office will follow R/GA’s mantra of integrating creative, technology and media, in addition to extending practices in mobile marketing, experience design, and universal planning. “Following the success of the Bluetooth campaign and together with ongoing support from the New York office, we are looking forward to adding another dimension [with the U.K. expansion] to R/GA’s rich working culture,” said Chris Colborn, the agency’s worldwide creative director.
The London office will also support other R/GA clients and build on local clientele. R/GA London expects to have approximately 20 people in the fold by early 2007. Previously, R/GA had been sharing office space in the U.K. with sister IPG agencies.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More