The London International Awards (LIA) announced its field of winners today with top honors going to R/GA, New York, as Agency of the Year, BBDO as Network of the Year, Soixante Quinze, Paris, as Production Company of the Year, and The Mill as Postproduction House of the Year. These best in class recipients were chosen based on their work designated by LIA juries across all media.
“I believe that it is hugely important that the overall achievements of our entrants from across the world and across all media are awarded and not just the individual efforts within a specific medium,” said Barbara Levy, president of LIA.
Grand LIAs
There were also a total of five Grand LIAs awarded this year:
o CP+B, Boulder, Colo., has been awarded Grand LIA in Integrated Campaign for American Express titled “Small Business Gets an Official Day”.
o R/GA, New York, has been awarded Grand LIA in Non-Traditional for Nike titled “Nike + Fuelband”.
o BETC, Paris, has been awarded Grand LIA in TV/Cinema/Online Film for Canal+ titled “The Bear”.
o Creative Artists Agency, Los Angeles, and Duotone Audio Group, New York, co-entrants, were both awarded Grand LIAs in TV/Cinema/Online Film-Music for Chipotle titled “Back to the Start”.
o And serviceplan, Munich, has been awarded the Grand LIA in Radio for Voluntary Humanitarian Organisation titled “Radio Ghosts”.
A total of 15,418 entries were received from 76 countries.
The submissions tally reflects the substantive growth of the London International Awards since its inception in 1986 when there were only 2,600 entries.
For a full rundown of 2012 LIA winners, click here.
