By Lindsey Bahr, AP Film Writer
There's a semi-serious joke on Twitter about releasing the "all-Julia cut" of "Julie & Julia." Nora Ephron's generation-hopping tale of Julia Child's rise and the modern young woman trying to follow her lead has its fans, but it's no secret that the Julia Child section is just more interesting than Julie's. Who cares about the blogger learning life lessons through beef bourguignon when you could be watching Meryl Streep and Stanley Tucci fawn over one another in 1950s Paris?
But here's the thing about the desire for the "all-Julia cut." It's not just the actors: It's the fantasy of leading a globe-trotting life full of food and wine and passion and fame, with a supportive husband in the passenger seat. If Julia Child didn't actually exist, I doubt anyone would think to dream her up.
Thankfully " Julia," a new documentary from "RBG" directors Julie Cohen and Betsy West in theaters Friday, helps satiate that curiosity and digs a little deeper into the larger-than-life personality who brought French cuisine into American homes and essentially invented the idea of the celebrity television chef. It is a loving and straightforward portrait of this extraordinary woman's life and her place in American culture.
It's easy to forget that Julia Child lived an entire life before she became "just Julia." She was 49 when she published her first book, "Mastering the Art of French Cooking" and 51 when her television show launched. Our culture tends to fetishize the precocious or gloss over the pre-fame sections of people's lives, especially when they're relatively free of drama or tragedy. But "Julia" reminds us that she did not emerge fully formed in any way and even continued evolving into her later years (except when it came to the idea of limiting butter use). Her trajectory would be impossible to comprehend without glimpses at her privileged childhood in Pasadena, her college education at Smith, her refusal to marry the first banker or doctor who came along and her international travels through a job with the Office of Strategic Services, which is where she met Paul.
Cohen and West flesh out their story with talking head interviews from contemporary celebrity chefs like Josรฉ Andrรฉs, Ina Garten and Marcus Samuelsson, friends of Julia's, a treasure trove of footage from her many, many hours on television and some mouth-watering food porn. The filmmakers were smart to get some modern shots of her recipes being prepared—Childs' shows might be classics, but food photography has evolved for the better.
While "Julia" is very much a celebration, it doesn't shy away from complexity, including her questionably cold treatment of her co-author and friend after their initial success. The filmmakers strain at times to include as much as they can in 95 minutes, which is no small feat for such a documented life, however the experience begins to feel a little rushed and undercooked. I would have liked a tiny bit more inquiry into why American households in the 1950s were favoring convenience over the ways of their old-world parents and grandparents or butting up against health food movements in the 70s and 80s, for instance.
It's still a satisfying and fun tribute to someone whose impacts on modern food culture and celebrity are still being felt. Just don't go in hungry.
"Julia," a Sony Pictures Classics release, is rated PG-13 by the Motion Picture Association of America for "some thematic elements, sexual reference, brief strong language." Running time: 95 minutes. Two and a half stars out of four.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More