Production company REVERSE has signed Cali Bondad for U.S. commercial representation. As an Asian-American director, her unique lens is grounded in character-driven storytelling, influenced by her mixed ethnic background, her training as an editor, and her agency background. Bondad has already wrapped three campaigns under the REVERSE banner–for Sparklight via Team One, Cox Business out of FCB Chicago, and Nivea through Razorfish.
Bondad had been working as a freelance director, collaborating with such brands as AT&T, Nike, YouTube, Google, Secret, Georgia Power, and Uber. Previously, she was repped as a commercial director by Workhouse Creative and Joinery. Her career in the advertising world began as an editor at ad agency Mekanism, where she worked on commercials for Muscle Milk, Ben and Jerry’s, Ralph Lauren, and The North Face. For the latter, Bondad was recognized with a One Show Award of Merit in the Editing category for the brand’s “Never Stop” anthem spot. She was also featured as a “New Female Director” in the One Show Film Festival in 2017.
More recently, she was a finalist for the Lynn Shelton Grant to make her first feature film, a highly personal script that takes place in Manila, Philippines, and is told through the eyes of a young, mixed-race American woman who travels to her father’s homeland for the first time.
“Cali has years of experience under her belt, but she has that freshness and no-fear attitude of a budding director,” said Thibaut Estellon, REVERSE founder/executive producer. “She’s always upbeat, communicative, and willing to push the creative boundaries while being a team player who can manage the stress and pressure of being on-set with compassion and a sense of humor. With the proper development strategy, I’m confident and excited all at once that we can help her expand into new genres and reach new heights as a filmmaker.”
Bondad related, “I was struck by the ‘go, go, go’ mentality and pursuit of perfection that Thibaut and the team brought to these initial projects I directed through REVERSE. The level of talent and standard of the craft here is exceptionally high – and I love that every director on this roster has an instrumental role in the overall curation.”
The director added, “I’m always looking to grow and perfect my craft; to find that powerful intersection of stylization with human emotion,” concludes Bondad. “Being at a place that not only shares similar aesthetics and sensibilities but also shares a goal to shift the optics on set by bringing more POC and women into production, I know we’ll continue to achieve great things together.”
“Venom: The Last Dance” Tops Box Office For 2nd Straight Weekend
"Venom: The Last Dance" enjoyed another weekend at the top of the box office. The Sony release starring Tom Hardy added $26.1 million in ticket sales, according to studio estimates Sunday. It was a relatively quiet weekend for North American movie theaters leading up to the presidential election. Charts were dominated by big studio holdovers, like "Venom 3," "The Wild Robot" and "Smile 2," while audiences roundly rejected the Tom Hanks, Robin Wright and Robert Zemeckis reunion "Here." Thirty years after "Forrest Gump," "Here" opened to only $5 million from 2,647 locations. "Venom 3" only fell 49% in its second weekend, which is a notably small drop for a superhero film, though it didn't exactly open like one either. In two weeks, the movie has made over $90 million domestically; The first two opened to over $80 million. Globally, the picture is brighter given that it has already crossed the $300 million threshold. Meanwhile, Universal and Illumination's "The Wild Robot" continues to attract moviegoers even six weeks in (and when it's available by video on demand), placing second with $7.6 million. That's up 11% from last weekend. The animated charmer has made over $121 million in North America and $269 million worldwide. "'The Wild Robot' has quietly been this absolute juggernaut for the fall season," said Paul Dergarabedian, the senior media analyst for Comscore. "For that film to see an increase after six weeks is astounding." "Smile 2" landed in third place with $6.8 million, helping to push its worldwide total to $109.7 million. The time-hopping "Here," a graphic novel that was adapted by "Forrest Gump" screenwriter Eric Roth, was financed by Miramax and distributed by Sony's TriStar. With a fixed position camera, it takes audiences through the... Read More