Production company REVERSE has signed Cali Bondad for U.S. commercial representation. As an Asian-American director, her unique lens is grounded in character-driven storytelling, influenced by her mixed ethnic background, her training as an editor, and her agency background. Bondad has already wrapped three campaigns under the REVERSE banner–for Sparklight via Team One, Cox Business out of FCB Chicago, and Nivea through Razorfish.
Bondad had been working as a freelance director, collaborating with such brands as AT&T, Nike, YouTube, Google, Secret, Georgia Power, and Uber. Previously, she was repped as a commercial director by Workhouse Creative and Joinery. Her career in the advertising world began as an editor at ad agency Mekanism, where she worked on commercials for Muscle Milk, Ben and Jerry’s, Ralph Lauren, and The North Face. For the latter, Bondad was recognized with a One Show Award of Merit in the Editing category for the brand’s “Never Stop” anthem spot. She was also featured as a “New Female Director” in the One Show Film Festival in 2017.
More recently, she was a finalist for the Lynn Shelton Grant to make her first feature film, a highly personal script that takes place in Manila, Philippines, and is told through the eyes of a young, mixed-race American woman who travels to her father’s homeland for the first time.
“Cali has years of experience under her belt, but she has that freshness and no-fear attitude of a budding director,” said Thibaut Estellon, REVERSE founder/executive producer. “She’s always upbeat, communicative, and willing to push the creative boundaries while being a team player who can manage the stress and pressure of being on-set with compassion and a sense of humor. With the proper development strategy, I’m confident and excited all at once that we can help her expand into new genres and reach new heights as a filmmaker.”
Bondad related, “I was struck by the ‘go, go, go’ mentality and pursuit of perfection that Thibaut and the team brought to these initial projects I directed through REVERSE. The level of talent and standard of the craft here is exceptionally high – and I love that every director on this roster has an instrumental role in the overall curation.”
The director added, “I’m always looking to grow and perfect my craft; to find that powerful intersection of stylization with human emotion,” concludes Bondad. “Being at a place that not only shares similar aesthetics and sensibilities but also shares a goal to shift the optics on set by bringing more POC and women into production, I know we’ll continue to achieve great things together.”
Actor Daniel Day-Lewis Ends Retirement For A Film Directed By His Son
Daniel Day-Lewis is coming out of retirement, seven years after his last movie, for a film directed by his son Ronan Day-Lewis.
The project was announced Tuesday by Focus Features and Plan B, who are partnering on "Anemone." The film, Ronan Day-Lewis' directorial debut, will star his father along with Sean Bean and Samantha Morton. The film was co-written by the two Day-Lewises.
Earlier Tuesday, Daniel Day-Lewis and Bean were spotted driving a motorbike through Manchester, England, stoking intrigue about his impending return to acting. After making Paul Thomas Anderson's 2017 film "Phantom Thread," the 67-year-old had said he was quitting acting.
"All my life, I've mouthed off about how I should stop acting, and I don't know why it was different this time, but the impulse to quit took root in me, and that became a compulsion," he told W Magazine in 2017. "It was something I had to do."
Since then, his appearances in public have been infrequent. In January, though, he made a surprise appearance at the National Board of Review Awards to present an award to Martin Scorsese, who directed him in "Gangs of New York" (2002) and "The Age of Innocence" (1993).
"Anemone," currently in production, is described as exploring "the intricate relationships between fathers, sons and brothers, and the dynamics of familial bonds."
Ronan Day-Lewis, 26, is a painter who has previously exhibited his works in New York. His first international solo exhibition debuts Tuesday in Hong Kong.
"We could not be more excited to partner with a brilliant visual artist in Ronan Day-Lewis on his first feature film alongside Daniel Day-Lewis as his creative collaborator," said Peter Kujawski, chair of Focus Features. "They have written a truly... Read More