The One Club for Creativity has unveiled the entries from 52 countries and regions on the shortlist for the global ADC 102nd Annual Awards.
Shortlisted entries were selected by this year’s jury to move into the second round of judging, which is taking place now. This year’s finalists–entries which will win a Gold, Silver or Bronze Cube or Merit–will be announced later this month.
Rethink in Toronto, Montréal and Vancouver leads the way with 35 shortlisted entries, including six for IKEA’s “The Trolls”, and five each for Kraft Heinz’s “AI Ketchup” and Penguin Random House’s “The Unburnable Book.”
Squarespace New York is close behind with 32 entries shortlisted this year, including 11 each for “The Singularity” and “The Singularity BTS.” R/GA US has 26 entries on the shortlist, including seven for the Ad Council’s “The Gentle Giant,” part of the ongoing “Love Has No Labels” campaign, and five each for Verizon’s “Pepsi Halftime Ultra Pass” and Procter & Gamble’s “The Name.”
HEIMAT Berlin, Klick Health Toronto, McCann New York, Serviceplan Germany Munich, and Spotify In-House New York all have 24 shortlisted entries, followed by Goodby Silverstein & Partners San Francisco and The New York Times Magazine with 23 each.
Receiving 22 shortlisted entries are Dentsu Tokyo, Leo Burnett Toronto, and Performance Art Toronto.
A total of 2,216 entries from 52 counties and regions are shortlisted this year. The top five countries are the U.S. with 977, Canada with 242, Germany with 210, mainland China with 180, and Japan with 116.
The complete ADC 102nd Annual Awards shortlist is available here.
The ADC 102nd Annual Awards ceremony will take place on Wednesday, May 17, at Terminal 5 in New York during Creative Week 2023.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More