American Express card holders can use the Twitter online messaging service to get exclusive discounts and other deals from more than a dozen retailers under a partnership announced Tuesday.
Card holders signing up for the service can tweet a Twitter hashtag, or search term, that’s unique to a specific offer. After the purchase, deal savings are automatically credited to that customer’s American Express card statement within one to three days.
Customers with American Express consumer or business card accounts can visit a website https://sync.americanexpress.com/twitter to sync their card with Twitter and qualify for the deals. That involves entering a name, card number and email address.
The service is designed to streamline the use of social media to take advantage of discounts. A customer can stay on Twitter to qualify for a deal rather than being re-directed to a merchant’s website, entering a promotion code and printing a coupon. A clerk at a checkout stand doesn’t need to be notified about the discount because tweeting the deal’s hashtag loads the offer onto a customer’s card account. Savings are passed on to the customer if a qualifying purchase is made.
Typical offers are expected to be of the ‘Buy $50 worth of items, get $10 back’ variety, said Ed Gilligan, vice chairman with New York-based American Express Co.
Sixteen retailers signed up for Tuesday’s launch, ranging from Best Buy, Dell, McDonald’s and Ticketmaster to Whole Foods Market. The retailers aren’t paying to participate.
For American Express, the launch is a new avenue for its 97 million existing card holders to get discounts, while also potentially attracting new customers. Card holders who tweet deal hashtags send information about the offers to their Twitter followers. But to qualify, those followers will have to be American Express card holders — a requirement that could entice non-customers to open AmEx accounts.
For Twitter, the launch is the latest step to create a moneymaking business model through advertising and promotions. The San Francisco-based messaging service has attracted more than 100 million users since its creation nearly six years ago.
Terms of the partnership announced Tuesday between American Express and Twitter were not disclosed.
It’s not the first time the two have collaborated. Last month, Twitter introduced a service that’s available initially to advertisers who accept or use American Express cards. It’s an automated system geared toward small businesses enabling advertisers to manage their marketing campaigns and budgets without having to deal with sales representatives. Later this year, Twitter will open the service up to advertisers who don’t accept or use American Express cards.
Utah Leaders and Locals Rally To Keep Sundance Film Festival In The State
With the 2025 Sundance Film Festival underway, Utah leaders, locals and longtime attendees are making a final push — one that could include paying millions of dollars — to keep the world-renowned film festival as its directors consider uprooting.
Thousands of festivalgoers affixed bright yellow stickers to their winter coats that read "Keep Sundance in Utah" in a last-ditch effort to convince festival leadership and state officials to keep it in Park City, its home of 41 years.
Gov. Spencer Cox said previously that Utah would not throw as much money at the festival as other states hoping to lure it away. Now his office is urging the Legislature to carve out $3 million for Sundance in the state budget, weeks before the independent film festival is expected to pick a home for the next decade.
It could retain a small presence in picturesque Park City and center itself in nearby Salt Lake City, or move to another finalist — Cincinnati, Ohio, or Boulder, Colorado — beginning in 2027.
"Sundance is Utah, and Utah is Sundance. You can't really separate those two," Cox said. "This is your home, and we desperately hope it will be your home forever."
Last year's festival generated about $132 million for the state of Utah, according to Sundance's 2024 economic impact report.
Festival Director Eugene Hernandez told reporters last week that they had not made a final decision. An announcement is expected this year by early spring.
Colorado is trying to further sweeten its offer. The state is considering legislation giving up to $34 million in tax incentives to film festivals like Sundance through 2036 — on top of the $1.5 million in funds already approved to lure the Utah festival to its neighboring... Read More