Register

    Resh Sidhu Named Executive Creative Director of Barbarian

    By SHOOTUpdated:No Comments2858 Views
    Barbarian, Resh Sidhu, Cheil Worldwide
    NEW YORK --

    Barbarian, a digital creative agency backed by Cheil Worldwide, has named Resh Sidhu as its executive creative director. In her role, Sidhu will be responsible for driving transformational creative work that delivers business impact across all of the agency’s clients. She will serve as a member of the Barbarian leadership team, reporting directly to global CEO Steven Moy.

    Sidhu brings over 20 years of design expertise, technology experience, and creative craft to Barbarian. Her leadership approach has empowered her multidisciplinary creative teams to create breakthrough products, services and communications for brands like Nike, Volvo, and Coca-Cola in recent years. 

    She will oversee the creative vision of Barbarian’s New York headquarters, nurturing creative talent and creating influential work that builds emotional resonance.

    Sidhu joins Barbarian from digital agency AKQA where she was group creative director across London and New York. Previously, she served as creative director of the VR studio at Oscar-winning visual effects company, Framestore. There, she led a multi-disciplinary team across a wide variety of experiential and immersive experiences, earning her critical acclaim. 

    Sidhu has received numerous awards and accolades throughout her career, including recognition from The One Show, Cannes Lions, Webby Awards, D&AD and the Clios. She was also awarded an Honorary Doctorate from the University of Arts London in recognition of her outstanding contribution to the field of digital, film, immersive technology and advertising.

    Category:News
    Tags:BarbarianResh Sidhu



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment