RESET Content has signed German film director Hanna Maria Heidrich for commercial representation in the U.S. She had previously been handled by RadicalMedia.
Heidrich first made her mark as a director in 2010 with her viral environmental campaign titled “We Miss You.” The campaign earned wide international recognition and led to the win of three awards at Cannes that year, including the prestigious Young Director Award for Heidrich.
In 2012, Heidrich directed a spec spot, Levi’s “Life is Calling,” which helped her gain inclusion into the 2012 SHOOT New Directors Showcase at the DGA Theatre in NYC. The next year her “Something is About to Happen” for client Radiotjanst in Sweden–out of Ruth Agency, Stockholm–earned distinction in SHOOT’s “The Best Work You May Never See” gallery.
Since then, Heidrich has directed commercials for major brands such as Porsche, Sky, Ikea, Stella Artois, Vodafone, and Mercedes Benz. She also created the sci-fi thriller series Killing All The Flies and directed the proof-of-concept pilot. In 2018, she directed a Super Bowl commercial for Pepsi starring Cindy Crawford.
Heidrich has earned more than 40 awards for her short films and commercials, and regularly serves as a juror at advertising film festivals in London, Cannes, and Berlin.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More