Versus, a NYC creative and production studio, has secured representation in the Midwest via The House of Representatives, the firm under the aegis of Rub Mueller….
Production company Dress Code has brought Leah Dorfman on board as executive producer. Working closely with Dress Code’s existing core team in strategic sales planning, Dorfman will help identify and pursue new business opportunities in traditional and nontraditional channels. Additionally, Dorfman will play a crucial role expanding the NY shop’s curated director roster. Prior to joining Dress Code, Dorfman enjoyed a four-year tenure at production company Psyop. As its new business producer, she worked closely with the sales and management team, devising and executing effective sales strategies, and establishing valuable connections within the domestic and international roster. In her current role, Dorfman’s experience at Psyop will be instrumental to Dress Code’s distinct blend of live action and animation. Brad Edelstein is executive producer and head of sales at Dress Code….
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More