Havas Media Group (HMG) has named agency veteran Courtney Cherry its managing director of global communications. Reporting to HMG’s chief global growth officer Erin Flaxman, Cherry is responsible for developing and implementing a growth-driven global marketing and communications strategy for the agency. This includes crafting the HMG story and advancing the agency’s Meaningful Media proposition, capabilities and thought leadership in the marketplace. Her remit will include external communications, media relations, internal communications, ownership of digital channels, industry partnerships and beyond. Cherry brings more than 18 years of strategic communications and agency leadership experience to HMG. Most recently, Cherry served as SVP, director of global communications at Publicis Groupe’s Starcom where she developed and led brand marketing communications programs, driving growth, client engagement and agency differentiation across more than 100 global markets. Before that, Cherry held a variety of leadership roles at Chicago-based corporate communications agency Reputation Partners with responsibility for setting agency growth strategy, unlocking organic client revenue, growing digital capabilities, cultivating talent and leading the agency’s largest accounts….
Minority-owned and Miami-headquartered mobile advertising and digital media company Adsmovil has named Maria Twena to serve as its first ever chief marketing officer. Twena, who has 30+ years industry experience, was most recently EVP of brand and marketing at WelcomeTech. She previously served as CMO of Entravision Communications and Pulpo Media, and through the years has been the president, CEO, and/or managing partner of several major agencies, including GH Latino, and her own Second Generation Soy. During her tenure at McCann Worldgroup, Twena founded a division that targeted the bilingual/bicultural Hispanic cohort online. While there, she received an ADCOLOR Award (2009) for her groundbreaking work on identifying, segmenting and targeting bicultural Hispanics, and developed industry best practices for driving acquisition. Twena has served as an ANA faculty member (Multicultural Marketing), as a board member of AHAA (now the Hispanic Marketing Council), and as a ThinkNow advisory board member….
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More